We cordially invite you to experience The Aqua Atelier by GROHE at ICFF 2026, an immersive space designed to spark inspiration and industry dialogue. Throughout the event, we will host a series of engaging panel discussions exploring the intersection of bespoke design and personalized luxury, featuring topics such as the rise of "Quiet Luxury," the architectural influence of water, and the evolution of the curated bath into an adaptive sanctuary. Additionally, guests will enjoy an exclusive preview of the official U.S. debut of GROHE SPA—the brand’s premier sub-brand and its most sophisticated expression of design excellence to date.

We invite you to join GROHE at The Aqua Atelier for a series of dynamic and insightful panel discussions. Viewed through a collective lens of architecture and design, these sessions offer a deep dive into the trends shaping our industry.

Sunday, May 17, 2026 | 11:00 AM EST

A conversation about the importance of signature spaces. Explore how a holistic ecosystem of colors, materials and finishes empowers architects to curate environments that are not just personalized, but deeply reflective of an individual's identity.

Monday, May 18, 2026 | 11:00 AM EST

A conversation on how architects and designers are reimagining water as a central design element in hospitality spaces. The panel explores how materials, form, and water-driven experiences shape modern spas and hotel bathrooms. GROHE SPA’s focus on precision water experiences provides the foundation for discussing what defines next-generation wellness environments.  

Monday, May 18, 2026 | 3:30 PM EST

As the world grows louder, luxury grows quieter. We examine the rise of understated design, where the focus shifts from the spectacle of the object to the quality of the experience. A journey into "The New Quiet" where design creates space for stillness and immersion.  

Tuesday, May 19, 2026 | 11:00 AM EST

As wellness continues to become a driving force in residential and hospitality design, the future of intentional product and space curation has never been more important. This panel explores how designers and brands can craft environments that actively support physical, emotional, and sensory well-being, and will examine how current and future products, materials, and technology can elevate daily rituals into thoughtful experiences.