GROHE Introduces New Additions to Product Portfolios at KBIS 2020

Jan 21, 2020

LAS VEGAS, KITCHEN & BATH INDUSTRY SHOW (January 21, 2020) ― GROHE, a leading global brand for bath and kitchen water solutions, is featuring a lineup of new products at the Kitchen and Bath Industry Show. The updated Ladylux L2 kitchen faucet portfolio, brilliant new finishes in the Essence collection and the versatile GrohSafe 3.0 pressure balance rough valve and matching trims showcase the aesthetics and performance of German design and engineering, a difference you can truly feel.  


Legendary Ladylux Gets a Fresh Look and Technology to Clean More Effectively in the Kitchen

With the latest release in the legendary Ladylux portfolio, the Ladylux L2 Kitchen Faucet Collection, consumers do not have to sacrifice function for beauty. A new dramatic sleek, minimalist design is combined with advanced features to deliver the efficiency and convenience essential in today’s kitchens in impressive style.   


Ladylux L2 makes everyday kitchen tasks even easier with updated features like magnetic docking for easy, secure retraction and touch technology to start or stop the flow of water hands-free combined with functionality like triple and dual-spray toggle controls, allowing users to easily switch from regular to shower spray functions. For maximum cleaning power, the triple spray function incorporates the new, forceful Blade spray, which delivers ultimate cleaning performance while using 50 percent less water.


Each faucet is geometrically designed with a wide swivel radius for full sink coverage and uniquely suited to coordinate with an entire kitchen. The thin, cylindrical faucets feature a Comfort Height neck to minimize splashing and SpeedClean nozzle to prevent limescale buildup. Designed to meet the GROHE Zero guarantee, the body of the faucet does not add any lead or nickel into the drinking water because of the advanced inner-water guides. A durable coating maintains cleanliness and a lustrous finish.


Another unique addition to the Ladylux L2 family is the GROHE SmartControl faucet, which offers a minimalistic, no-lever, hands-free, push button on/off control for the ultimate modern kitchen.


The Ladylux L2 collection offers pull-down or pull-out spray faucets, prep sink faucet and a pot filler, and is available in StarLight Chrome and SuperSteel finishes to pair perfectly with any kitchen design.


Essence Colors Line Allows More Consumer Customization

To today’s consumer, the ability to customize reigns supreme. With a simple, clean, modern design and an extended range of unique finishes, the GROHE Essence Colors Collection of kitchen and bath fittings provides freedom of choice to discover and personalize the style of any environment.


Three new on-trend finishes are available in the complete Essence line, catering to today’s consumers seeking contemporary designs in a variety of finishes. Dynamic Hard Graphite pairs perfectly with pure white or blends with tone-on-tone environments and materials like concrete or light wood. Warm Polished Nickel combines organic elements that harmonize with stone, light concrete or marble. The modern yet vintage Brushed Cool Sunrise makes a statement that coordinates with dark, light or white interiors. These newest additions join the existing finish options of warm and worldly Brushed Nickel and bright Starlight Chrome.


State-of-the-art technology ensures that GROHE delivers exceptional quality finishes with unrivaled strength and scratch resistance to keep the faucet finish looking beautiful for decades. The physical vapor deposition (PVD) process ensures the surface is three times harder and ten times more scratch resistant.


The GROHE Essence collection is both technically and visually stunning, with each product coordinated perfectly in every single detail. Every element of the collection, which includes lavatory and kitchen faucets, bath and shower trim kits, shower heads, tub fillers and assorted accessories, effortlessly combine into a stylish, coherent whole. The extended range of unique, made-to-last finishes gives consumers even more options to fit every design and environment in the kitchen and bath.


GrohSafe 3.0 Delivers Superior Versatility and Durability

GROHE developed the GrohSafe 3.0 pressure balance rough valve with improved design features and materials make every installation easier through superior versatility and durability, while demonstrating the brand’s commitment to providing intelligent solutions and being on the forefront of product development to meet the needs of the changing market.


Design elements of the rough valve include a small valve body that fits into tight spaces, a flat back for sturdy, quick installation and pre-installed flush plug that allows hot and cold to be flushed simultaneously. DZR brass also provides a corrosion-resistant valve that can be installed in areas with high chloride and pH levels without worry.


Four connection options make for adaptable installs, allowing plumbers to choose the right connection for the right piping. New connections include PEX elbow connections that allow valves to be easily rotated for supply lines from floor or ceiling and Stub-Out connections featuring half-inch brass stub-outs integrated into the valve body to easily connect press-connect fittings to inlets and outlets.


To ensure a clean, flush installation with no visible screws to obstruct its polished appearance, matching trims have concealed mounting plates, creating a clean, sophisticated look. GROHE’s premium all-metal trims fit flawlessly on the GrohSafe 3.0 valve and are designed for smooth operation and precise temperature adjustments for an upgraded bath and shower experience. The one-piece pressure balance cartridge provides enhanced scald protection due to a ceramic pressure balancing spool, while durable ceramic discs ensure smooth mixing of hot and cold while resisting lime and calcium build-up and harsh water conditions, providing leak-free operation over the life of the faucet. 

For more information about GROHE, visit





Jillian Flanagan

Kaitlyn Adams

BML Public Relations

For LIXIL Americas - American Standard, DXV, GROHE




GROHE is a leading global brand for full bathroom solutions and kitchen fittings and has a total of over 6,000 employees, 2,400 of which are based in Germany. GROHE has been part of the LIXIL Group Corporation since 2014. As an international brand, GROHE pursues the brand values of technology, quality, design and sustainability, seeking to offer the Pure Enjoyment of Water, “Pure Freude an Wasser”. GROHE has been developing new product categories since its inception. This includes the GROHE Blue water system and the recently‐introduced GROHE Sense water security system, which is an innovative component in the growth market of smart home technology. Innovation, design and development are closely aligned with one another and are enshrined in the German site as an integrated process. As a result, GROHE products carry the quality of “designed and engineered in Germany.” In the past ten years alone, more than 300 design and innovation awards as well as several top rankings at the German Sustainability Award have confirmed GROHE's success. GROHE was the first in its industry to win the German government’s CSR prize and was also featured in the renowned Fortune® magazine’s ranking of Top 50 that are “Changing the World.” GROHE America has an office located in the heart of the Flatiron district that houses the GROHELIVE! Center, an interactive showroom created for inspiration and collaboration.


Learn more at, or follow us on Facebook, Twitter, Instagram and YouTube.



LIXIL makes pioneering water and housing products that solve everyday, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard, and TOSTEM, [as well as specialty brands such as DXV]. Over 75,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day.


Learn more at and follow us on Facebook and LinkedIn.


GrohSafe® is a registered trademark of GROHE, Inc.


Havas Formula – Home PR Team
(310) 578-7050




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