LIXIL Honors Our Military

May 12, 2020
Offering Exclusive Discount to U.S. Service Men and Women as an Expression of Gratitude and to Make Better Homes Their Reality 

PISCATAWAY, N.J. (May 12, 2020) ― LIXIL, a pioneer of water and housing products, is excited to announce an exclusive discount on its lineup of plumbing products from each brand in the U.S. portfolio, including American Standard, GROHE and DXV, to active and retired members of the United States military. The discount, which is estimated to be 50 to 90 percent off retail prices, is extended to service members from all branches of the United States military as an expression of gratitude for their contribution to our nation. 

Active duty members and veterans can visit and enter their military identification information to register for access to order from available kitchen and bath products and redeem the discount. The product markdown will vary across individual brands and products throughout the LIXIL portfolio.

“At LIXIL, we understand the important role that military servicemen and women play in protecting our nation,” said Troy Benavidez, VP Public Affairs, LIXIL Americas. “The military discount is just a small way that we can support our nation’s service men and women. We are inspired by their commitment, dedication and sacrifice that affords us the freedom to do what we do best, improve the health and well-being of everyone by making better homes a reality for all Americans.” 

This is another example of LIXIL’s commitment to help those who serve our nation. Throughout the year, LIXIL works in partnership with not for profit organizations that help military members transition back to civilian life, including making better homes a reality for those wounded.

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Dan Kurpick | 973-487-0269 |
Jillian Flanagan | 732-674-3814 | 
BML Public Relations
For LIXIL Americas - American Standard, GROHE, DXV

LIXIL makes pioneering water and housing products that solve everyday, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard, and TOSTEM, [as well as specialty brands such as DXV]. Over 75,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day.

Learn more at and follow us on Facebook and LinkedIn


Havas Formula – Home PR Team
(310) 578-7050




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